Southern Africa vs. Europe

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Meet in the Bush

Hold your conference, meeting or event in the inspiring destination of Botswana. Our destination management services are at your disposal to ensure a unique and utterly unforgettable occasion.

As a MICE destination Southern Africa holds several advantages over traditional European destinations. Although it is a long-haul destination, the meetings and incentives market offers great value-for-money in terms of the quality of travel and accommodation, personalised experiences and facilities at the venues.

Incentives to Travel to Southern Africa

The amazing diversity of cultures residing in the Southern African region are perhaps lesser known than those of Europe but offer rich and authentic experiences to group incentive travellers. This diversity is represented in the cuisines, traditional dress, music and festivals held in the region.

An abundance of wildlife is to be found here from stately elephants to predatory lions, sleek leopards and obstinate rhino’s, prehistoric crocodiles and the great white shark as well as thousands of bird and fish species. All of them can be seen in Southern Africa’s extensive game parks and reserves.

Africa, as always, holds the potential for something new. Originally Southern Africa was the birthplace of modern man, today it is the origin of exciting interactions with nature and wildlife offering your travel incentives groups the opportunity of experiencing something authentic and completely different to what is available in Europe.

Contact us for more information on what sets Southern Africa apart from Europe when choosing a destination for your MICE events.